When we have a killer business description, we have a default go-to story whenever we need to explain what our company does. To help keep a consistent message across our company communications, we can start from this core story each time we write new content to describe our company. This can also save us time…
Incorporating stories into our business communications can often help us become more effective at sharing our ideas at work. Since our brains are hardwired for stories, it might also help people remember what we said. The key to making your story memorable is to make sure that it has two things: emotion and personality. Add…
To be a strategic and deliberate communicator, we need plan out our business communications in advance. We want to be thoughtful and set ourselves up for success in our presentations, reports, emails, and other opportunities so we can achieve our goals. A Purpose for Every Communication The first step is getting very clear and specific…