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business descriptions

Beth Mueller on Adapting our business descriptions for different situations
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Adapting Our Business Descriptions for Different Situations

ByBethMueller April 15, 2025

When we have a killer business description, we have a default go-to story whenever we need to explain what our company does. To help keep a consistent message across our company communications, we can start from this core story each time we write new content to describe our company. This can also save us time…

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Beth Mueller business storytelling
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Why We Need a Core Story for Our Business

ByBethMueller April 15, 2025

Humans are hardwired for stories. We love to hear them. We love to tell them. Also, we tend to remember things better when they come to us in a story form. So, why not tell stories for our business to help stand apart from the competition and make it easier for potential customers to remember…

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