Join us for a free five-day challenge to create your go-to business description. Give us 20-30 minutes each day. At the end of five days, you’ll be well on your way to having a killer core story for your business that you can turn into your business description, website copy, elevator speech, social media profiles…
When we run our marketing and PR campaigns, we can measure many elements. But, what are the most important metrics to track in our communications campaigns to know if we are successful? We want to use data to help learn what worked well and what missed the mark. This helps us understand how it performed…
Most of us write emails, reports, and more all day at work. Once we have a first draft, what should we do next? As strategic business communicators, we can try out the following ideas to help uplevel our business writing to help us meet our goals. Let It Sit For a Few Days If possible,…
Adding emotion to our business stories can help make them more memorable for the people we want to reach. Connecting emotionally can help foster connections while differentiating us from our competitors. What Does it Mean to Add “Emotion” to a Business Story? We want our intended audiences to personally connect with and relate to what…
ASK, BELIEVE, RECEIVE Disclosure: Some of the links included in this post are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase. Break This Bad Habit to Present Your Ideas More Confidently Some of us have formed a bad habit of inflecting…
Want to engage employees and show the company’s mission in action? Incorporating employees’ stories into our internal communications can be a powerful way to help make connections across our teams, recognize accomplishments, and show how our products or services can help customers. Finding Employee Stories to Tell Employees can be a great source of inspiration…
Business storytelling is a great addition to our content marketing plans. It can be an effective way to help connect with customers and illustrate different aspects of our companies. This can include using employee stories to help showcase the people behind the company’s products and services. Sharing Stories to Engage Customers Below are three ideas…
We know storytelling can be a powerful component of our content marketing strategy. Stories can help people connect with our companies and remember us long afterward. But, where do we find the stories to use in our business storytelling? Below are several kinds of stories that feature employees. Our employees can be a huge source…
When we have a killer business description, we have a default go-to story whenever we need to explain what our company does. To help keep a consistent message across our company communications, we can start from this core story each time we write new content to describe our company. This can also save us time…
Incorporating stories into our business communications can often help us become more effective at sharing our ideas at work. Since our brains are hardwired for stories, it might also help people remember what we said. The key to making your story memorable is to make sure that it has two things: emotion and personality. Add…