6 Types of Employee Stories to Tell in Our Content Marketing

We know storytelling can be a powerful component of our content marketing strategy. Stories can help people connect with our companies and remember us long afterward.

But, where do we find the stories to use in our business storytelling?

Below are several kinds of stories that feature employees. Our employees can be a huge source of anecdotes to help reinforce our vision and values as a company. Additionally, chronicling our employees can help give our customers a behind-the-scenes look at the people behind our products and services.

6 Possible Types of Employee Stories to Tell

1. Employee Milestones

Interview employees having work anniversaries, hitting productivity goals, and more. They can offer advice or share a quote about their experiences working with the company. This type of story can be especially powerful when sharing with other employees to reinforce company culture and highlight good work.

2. Employee Recognitions

Recognize an employee who has gone above and beyond or contributed a great idea. For example, share the narrative of someone who found a creative way to deliver a product quickly to save the day for a client. Or, highlight how the idea behind a new product feature or service offering was a result of an employee’s great idea.

3. Employee Profiles

Interview employees performing different types of jobs to share their stories of why they came to work there and what they like about it. Internally, this can help connect employees who might not normally interact with each other. Externally, these employee profiles can help make the company more relatable to customers by sharing the people behind the products and services. Additionally, this can be helpful when we want to recruit by sharing with prospective employees what it is like to work in the company.

4. Employees as Customers

We know sharing stories of customers’ experiences can help show how our products and services are used in the real world. Sometimes, employees are also customers. Those willing to share a personal account can provide a unique perspective to tell people what it is like to both create and use what the company offers.

5. Employees Giving Back

Another great way to highlight employee stories in our content marketing is to show employees supporting local community events. Whether it is through donating products or services, employees volunteering together with nearby organizations, or collecting money or items to donate to area nonprofit organizations, it can be powerful to highlight employees’ personal experiences helping those in need in their communities with the support of the company.

6. Employees Building New Products

For some companies, it might be helpful to share stories from the people developing new products or features for products. This can help show how the team is responding to feedback and working to further improve the lives of customers over time.

Using Employee Stories in Our Business Communications

Once we collect these stories from our employees, we can use them in our different communication channels. We want to make sure to obtain the proper permission from our employees before we use them and make sure they have an opportunity to review everything in advance.

For example, we can create an article for our website with photos and quotes from the employee. Or, perhaps we publish a series of photos to our social media channels. We can also consider incorporating the stories into our marketing materials, such as presentations we give to prospective clients, employee bios, product packaging, and more.

Within our company, we can also showcase these stories. From team meetings to employee newsletters, we can use these to help connect our team members and reinforce our mission, values, and company culture.

Take Action

Reach out your employees to explain that you are collecting stories to be used in future communications you are planning both within the company and with customers. Ask for people to submit any interesting anecdotes or experiences they are willing to share with others.

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