3 Ways to Share Stories to Engage Our Employees
Want to engage employees and show the company’s mission in action? Incorporating employees’ stories into our internal communications can be a powerful way to help make connections across our teams, recognize accomplishments, and show how our products or services can help customers.
Finding Employee Stories to Tell
Employees can be a great source of inspiration for our business storytelling. Check out our six ideas for types of stories we might be able to collect from them as part of our content marketing efforts.
If we don’t already use employees’ stories, starting to do so can also help prompt more story ideas to come to us. So, this content strategy can also be a great content generator in addition to engaging our employees in our vision and mission as a company.
Sharing Stories to Engage Our Employees
Once we have the content, here are three ways to consider sharing stories to help engage and motivate our employees.
1. Standing Story Feature on Internal Sites
Consider creating a standing feature on employee sites to share colleague stories. Call it “Employee Spotlights,” “Our Mission in Action” or something else that resonates with the organization and fits the types of stories we plan to share. Employee websites might include group project working sites like SharePoint or Slack channels, benefits sites, company intranet sites, or any others.
2. Newsletters and Social Media Channels
Stories can be a great source of content for employee newsletters, internal social and messaging channels like Yammer, Teams, Slack, and more. The stories can be informal and brief and posted quickly. Include a photo if possible to add visual interest as well.
Our employees often follow the company’s external social channels as well, so if we have permission to share a story externally, this can be a great way to also reach employees. As a bonus, employees might be inspired to share a story with their networks as well to help reach more folks.
3. Employee Meetings
Make storytelling a part of the next employee meeting by highlighting an example from a colleague. Consider inviting the employee to share his or her story personally with the group. This can be a great way to help inspire or motivate employees by seeing a peer recognized for their work and experiences.
Take Action
Reach out to a couple of employees to ask if they have any experiences they are willing to share in one of the channels listed above. If they are willing to share their stories outside of the company, check out more ideas for incorporating business storytelling into your content marketing strategy.
Other Articles You Might Like
- 6 Types of Employee Stories to Tell in Our Content Marketing
- 5 Books to Jump Start Your Business Storytelling
- 4 Tips for Telling Your Brand Story on Social Media
- How to Use a Story to Open Your Next Presentation
- The Art of Storytelling for Business and Beyond: The Human Mind Connection
- The Psychology of Storytelling in Business
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